Apx Alarm: An Example of Keyword Research

Keyword research is an interesting ball of wax. Sometimes you find that customers are looking for your products with the exact phrases that you think they are. Other times you find that keywords are completely different. As an example, I did some quick research for a hypothetical pay-per-click campaign (PPC) for Apx Alarm.

The following shows information on keyword searches, number of searches found in WordTracker, Overture and the date that the keywords were pulled.

1 12.02.2008 alarm apex security solution 1 39 0 – –
2 12.02.2008 apex alarm 1 255 14 – –
3 12.02.2008 alarm apx 2 154 0 – –
4 12.02.2008 apex security alarm 2 0 0 – –
5 12.02.2008 apx 2 610 16 – –
6 12.02.2008 apx security 2 0 2 – –
7 12.02.2008 apx alarms 2 0 5 – –
8 12.02.2008 alarm apx security 3 30 0 – –
9 12.02.2008 account apx customer login password 4 38 0 – –
10 12.02.2008 alarm apx system 4 31 0 – –
11 12.02.2008 apex security alarm system 4 59 0 – –
12 12.02.2008 alarm apx system 5 31 0 – –
13 15.02.2008 homesecurity system 6 0 0 – –
14 18.02.2008 web home security system 6 0 0 – –
15 12.02.2008 apex alarm panel 7 0 0 – –
16 15.02.2008 home security system 7 23425 357 – –
17 12.02.2008 alarm apex system 8 116 0 – –
18 12.02.2008 apex alarm systems 8 0 0 – –
19 12.02.2008 apex home security 8 87 0 – –
20 12.02.2008 apex home security systems 8 0 3 – –
21 12.02.2008 apex security systems 9 0 16 – –
22 12.02.2008 apex security system 9 87 5 – –
23 12.02.2008 apex home security system 9 28 0 – –
24 12.02.2008 apex alarm llc 11 0 0 – –
25 15.02.2008 home securty system 11 58 0 – –
26 12.02.2008 apex alarm system 12 39 0 – –
27 15.02.2008 home in security system 12 61 0 – –
28 15.02.2008 home securety system 13 0 0 – –
29 15.02.2008 home security system part 13 102 2 – –
30 15.02.2008 home securtiy system 14 31 0 – –
31 14.02.2008 data entry manager 15 0 0 – –
32 15.02.2008 home sercurity system 15 0 0 – –
33 17.02.2008 security home system 15 0 0 – –
34 17.02.2008 search home security system 16 147 0 – –
35 18.02.2008 who are home security systems 16 0 0 – –
36 12.02.2008 apex alarm utah 17 46 0 – –
37 13.02.2008 company home security system 18 114 0 – –
38 15.02.2008 home security sercurity systems 18 0 2 – –
39 15.02.2008 home alarm security systems http 19 0 3 – –
40 15.02.2008 home security systems 19 0 876 – –
41 15.02.2008 home security systems alarms 19 0 0 – –
42 15.02.2008 home security alarms retail 19 0 0 – –
43 15.02.2008 home secuirty systems 20 0 0 – –