storyThe secret is out. Tribal Knowledge lists 6 laws (maybe they’re more like guidlines) for authentic marketing.

1. Be genuine and authentic
2. Evoke feelings, never prescribe feelings
3. Always say who you are, never who your are not
4. Stay connected to front-line employees
5. Deliver on all promises made
6. Respect people’s intelligence

Number three has got to be the most important law of marketing you could ever follow. You create your own reality, and when you have a marketing team talking about what you aren’t, you become it.

photo: darkmatter