I’m convinced even more. If you’re employed in public relations or traditional marketing, you need to start learning more about internet marketing. That being said, I gathered 5 articles from around the web that are well worth reading.

- 7 Ways to Use Keyword Analytics to Your Advantage
by Dave Bascom.

- The Matter of Page Rank
by Nelson James

- What should my AdWords Conversion rate be?
by Josh Steimle

- Copywriting 101: An Introduction to Copywriting
by CopyBlogger

- Analyzing your competitors’ back link strategies
Search Engine Journal