blogTactic No. 21 . . . it’s a brand.

“. . . to be a great brand, you need to be a brand that people want to associate themselves with and a brand that people feel they derive value from being a member. Exclusivity, insider jokes, emails with regulars, the occassional cat post and references to your previous experiences can be offputting for new readers, but they’re solid gold for keeping your loyal base feeling good about their brand experience with you.”

via SEOmoz