Entries from February 2008 ↓

Interesting read: The Art and Science of Billboard Improvement

ConnectMagazine has an excellent article on marketing on a budget in the February 2008 issue.

I’d particularly like to highlight the section offered by Todd Wolfenbarger of The Summit Group because of the consulting nature of which he offered advice. He posed five excellent questions one should always ask when approaching a marketing/business problem.
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I’m convinced even more. If you’re employed in public relations or traditional marketing, you need to start learning more about internet marketing. That being said, I gathered 5 articles from around the web that are well worth reading.

- 7 Ways to Use Keyword Analytics to Your Advantage
by Dave Bascom.

- The Matter of Page Rank
by Nelson James

- What should my AdWords Conversion rate be?
by Josh Steimle

- Copywriting 101: An Introduction to Copywriting
by CopyBlogger

- Analyzing your competitors’ back link strategies
Search Engine Journal

KSL ran a story last night called “

KSL examines a controversial therapy - detoxifying foot baths,” but the problem is it doesn’t sound controversial at all. Frankly, one might predict a boom in business because of it. Here’s a few examples why.

“We have a lady that comes in that has fibromyalgia,” said the employee. “…She called the next morning and said ‘I just have to tell you I woke up this morning with no pain and I have not done that in years.’”

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In some cases, the articles aren’t that bad, but the headlines?

5 - Clinton Donors Worried by Campaign’s Spending. Solution: Stop giving her money. The White House is no place to sharpen your spending habits.

4 - Gore to U.S., China: Fix climate or else. Or else what? You’ll make another movie?

3 - Photos suggest FLDS contractors using child labor. It sounds like a real problem, but fter reading the story, one can’t help but feel the FLDS may be getting picked on a little with the encouragement of some bitter contractors in St. George.

2 - Some say local animals felt Nevada earthquake. That whole “some” line is always fun. They quote one person in the story. “When they went in to clean the cats later in the morning, they seemed louder and more stressed than usual.” Last I remember cats are always loud when you try to clean them.

1 - Ann Coulter’s Credit Card Denied At Florida Supermarket.
Isn’t Florida just a magnet for political controversy.

Remember this article from the New York Times?

Primary Choices: John McCain - The senator from Arizona is the best choice for the Republican Party’s presidential nomination.

via NY Times.

Yesterday, the Times ran a story questioning McCain’s ethics because of some ties to an attractive, blonde lobbyist. This was followed by a slew of news organizations questioning the Times’ decision to run the story.

The New York Times endorsed McCain for the Republican nomination on Jan. 25, when it was clearly working on this story and had the basic facts in hand.

via Huffington Post.
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“I’ll let you…”

“It requires a small favor of yours . . . ”

“I can sure help you now. Fair enough?”

This was all part of the sales pitch we heard at our office today (over speaker phone) as one of our employees toyed with the company that has called probably 25 times in the last two weeks. Finally, we took the call and tried to catch up on wasting their time as much as they had wasted ours. Fake name. Fake address. Fake phone number.

Ouch.