Exploring the Art & Science of Marketing
Archive for April, 2007
YouTube pimps the presidents. (The almost presidents)
Apr 6th
Posted by Russ in Citizen Marketing
Okay, okay, they’re not all going to be president, but something tells me most of them think they are. Or do they? That’s a question to think about. Does every candidate honestly believe they will be the next president? Whatever the case, YouTube is giving them more of a shot at reaching the people than many of the traditional media will do.
Let’s face it, different media outlets are already showing some love for different candidates. Fox loves Romney. CNN loves Clinton and Obama. Digg loves Ron Paul (if you can even call that biased-ridden popularity contest the media). I’m glad though that Digg loves Ron Paul because he deserves a second look as a candidate.
YouTube Pimps the Presidents

Barack Obama, Hillary Clinton and the real world
Apr 5th
Every once in a while I try to remind myself that most of us folks who spend our days on computers don’t actually represent the true feelings of the real world population. What I’m saying is in the online world it appears that Barack Obama is probably showing Hillary Clinton a thing or two when it comes to winning the Democrat nomination in the primaries this year.
The truth is, this isn’t true. Barack Obama is still more than 20 points behind Clinton in the polls on a regular basis. As for this week . . ..
Hillary Clinton 41%
Barack Obama 17%
via pollingreport.com
So Why all the Obama Love from the Press?
Um, uh, because they are just being objective . . . yea right.
Clinton campaign fudges the numbers
Apr 5th
The Clinton campaign has been getting a bunch of media coverage for raising the biggest campaign war chest so far. Too bad it’s all a bunch of fudged numbers. Lies, dang lies and campaign finance . . . They all know the press will run with the numbers, so the bigger the number, the better the press coverage. It’s what we call the news.
Of the $26 million Clinton has raised in the first quarter of 2007 for her presidential campaign, approximately $20 million is for use in the primaries and caucuses, sources tell ABC News.
This is an example of how the numbers get fudged for press coverage. Clinton can’t use the other $6 million unless she wins the primary election.
So for now. . .
Barack Obama has $23.5 million for the Democrat primary. Hillary Clinton has $20 million. Mitt Romney is getting a big boost in the press because of the $21 million he raised.
The Real Question
What amount of Romney’s money can be used in the primary election, and is it actually more than any other candidate?
