Archive for March, 2007
Everyone is all a buzz about this twitter. Here’s a few voices of opposition to consider.
You see, twitter is very popular with the geek community on the West Coast, and has kind of spread out from there. So what you see on the site is a combination of techie messages, dot-com-geek-wannabes trying to get noticed and a whole load of stuff thatâ€™s so mundane it just makes you wonder why you didnâ€™t spend the last ten minutes doing something constructive instead – like maybe shooting yourself in the head.
The thing about Twitter, Flickr and other similarly architected services is that we like staying in touch with the people we care about, the people we WANT to have connecttions with. Unfortunately, and as I have been saying a lot lately – Humans Donâ€™t Scale . . .
But others are asking: whatâ€™s the point? Those people just donâ€™t get it. Clearly, Twitter is an amazing new way to blog about your cat.
okay, okay. Maybe it’s not a very big opposition.
I’m pretty happy in my current employment, but I’ve always made a habit of seeing who’s hiring in the marketing and PR fields in the Utah market. Am I looking? No. But, I like to see what kind of work people are doing, and I occasionally post the jobs on my blog for others to see if they are looking for work.
The Funny thing is
The funny thing is, there are four or five jobs I see consistently in “help wanted” areas. They show up for a week, and then they’re gone for three or four months only to show up again. And it leaves me wondering . . .
1) Are these companies having a hard time finding qualified marketing people?
2) Are they looking for more experience than they are willing to pay for?
3) Is the workplace so terrible that people just can’t stand it, so they are constantly leaving?
4) Is the job market good enough that people are finding much better offers?
5) Is the job itself just so bad that a few months is all somebody can stand?
6) Are they looking for the equivilent of numerous marketing expertises in one person? (You know, the graphic design, web designer, internet marketing, PR person with 8 years of experience and expertise in every field person . . . by the way it pays $9 an hour kind of job).
I could name the companies and positions off the top of my head, and they aren’t jobs where you hand out Pizza Hut fliers or sell Cutco knives. Some of these companies are pretty well known. Others not so much, but they are big-time businesses in their industry. The thing that I’ve noticed happening in my own head is that I say “I would never want to work there.” No way.
What’s the problem? Is anyone else seeing this in their industry? Thoughts?
Lincoln on Politics
“As I would not be a slave, so I would not be a master. This expresses my idea of democracy.” – Abraham Lincoln (others in quotes).
I think there’s much, much more to that statement than appears on the surface.
“Government of the people, by the people, for the people, shall not perish from the Earth.”
Again, there’s a lot in this statement
Lincoln on Life
“I never had a policy; I have just tried to do my very best each and every day.”
“Important principles may, and must, be inflexible.” and finally
Abraham Lincoln on the Constitution
“Don’t interfere with anything in the Constitution. That must be maintained, for it is the only safeguard of our liberties.”
“Our safety, our liberty, depends upon preserving the Constitution of the United States as our fathers made it inviolate. The people of the United States are the rightful masters of both Congress and the courts, not to overthrow the Constitution, but to overthrow the men who pervert the Constitution.”
This has nothing to do with marketing, but I couldn’t pass it up. With less than one minute to go, the Houston Rockets were down 74-64 to the San Antonio Spurs. Tracy McGrady had 20 points at that moment. Sixty seconds later, T-Mac had 33 points, and the final score ends up being 81-80 for the Rockets who scored 17 points at the end. (p.s. the Jazz clenched a playoff spot this weekend).
The Foundation for Economic Education has a great article on how the court of public opinion can often prevail over the court of law. It’s a great read on how a major news story will actually sway a court from going with a law that makes no sense or that violates the original intent of the Constitution.
The article includes:
- A story about deregulation of the Taxi Cab industry in Denver. The deregulation was nudged along by a CBS “Ey on America” story.
- A story about how Donald Trump tried to push “public benefit” laws that would allow Atlantic City to take an old lady’s house so he could build a parking garage. “TV journalist John Stossel got Trump on his show and challenged him. Trump explained that his only purpose was to clear Atlantic City of blight. Stossel replied in effect, ‘You know in the old days if someone like you wanted this property he would just hire a hit man and knock of Mrs. Coking. What’s the difference between that and what you’re doing now?.’ Trump then got up and walked off the show.” Trump lost the case.
It’s a great article on the power of the press in court decisions, the very definition of public relations at work.
Coke duped (punk’d) its own lawyers when the company had two “brand managers” tell a Coke attorney they wanted to sue Coke Zero because it was infringing on the Coke brand and taste. Turns out, the “brand managers” were just improv actors, and Coke is now using this material in a coordinated marketing/PR campaign to position Coke Zero as something that tastes just like Coke. Pretty smart. Authenticity wins.
The sad part is . . .
Two of the three attorneys in these videos actually figure out a way to sue Coke Zero. Give credit to the third. She pretty much tells them they’ll be laughed out of court.
Next attorney . . .
And finally . . .
“When the news cycle is reduced to seconds, rumours become facts even when they’re not true.” – Seth Godin