Exploring the Art & Science of Marketing
Archive for October, 2006
Ya don’t see that every day
Oct 4th
These two cars were parked next to each other outside of a building where I was in a meeting on Tuesday. The car on the left is a Spyker C8 Spyder (MSRP $257,000) and the car on the right is a Bentley Continental GT (MSRP $164,990).
There’s a marketing reason I took the picture. I met a guy a few times named Les McGuire who talked about how his car was one of his best marketing tools for growing his business as a financial advisor. He talked about how he bought a white Mercedes that literally led to people asking him what he did for a living because of it. And the asking led to new business. He went from selling to permission marketing simply by owning the car. He got permission because people were approaching him about his livelihood instead of the other way around. His car was his advertising, his marketing budget, his billboard.
So here’s the question. Have you ever done anything out of the ordinary that got people to come to you for business instead of the other way around? What was it?
Consumers bypass blogs for big news
Oct 2nd
“For many Americans seeking news during important events, blogs are just about the last place they look, relying instead on traditional outlets, a survey says.
Fifty percent said that they turn to traditional media like television, radio and newspapers as their primary source for information during major events such as hurricanes over “emerging media,” according to a survey of 333 business professionals and 1,167 consumers between the ages of 25 and 64. The survey was sponsored by LexisNexis.” via News.com
I’m not suprised one bit. Digg isn’t a blog, but it cites blogs very often, and I don’t know if you have noticed, but they frequently put disclaimers on certain posts as possibly inaccurate. While their intentions are good, and they should do this, they basically put a stamp of “untrusted” on information associated with Digg.
photo credit: borghal
