Exploring the Art & Science of Marketing
Archive for September, 2006
What’s the best analytics software?
Sep 12th
Eagle eggs possess magic powers
Sep 10th
A person I know got married over the weekend, and Jared Hess, director of Napoleon Dynamite and Nacho Libre, was at the reception. What did he write in the book?
“Eagle eggs possess magic powers.” Nothing more. If you’ve seen Nacho Libre, it makes sense. Even directors are marketer.
3 things I have learned at my new ship, er job
Sep 7th
I mentioned a few weeks ago that I was jumping ship and my blog was the catalyst? Well, I’m on the new ship, and it doesn’t even have a name yet. That’s right, I don’t know who I work for. Well, I know the people, but not the name. For now it’s called “The Enterprise”
I don’t have a computer. I don’t have a workspace, and I don’t even have a title. But, I’m in the right place, and I have learned a lot already. Here’s three things I have learned so far . . .
1- Don’t fight the invisible hand because it will win everytime.
2- If people are assets and things are not, that means people are marketing and programs and strategies are not. It’s the people that give value to the enterprise and its parts and not the otherway around.
3- What you focus on and think about is very powerful. Your thoughts create your reality.
4- I’m going to add a fourth because in light of No. 3 I need to start thinking about what I have instead of what I don’t.
photo credit: dcols
The power of the mouth
Sep 4th
“A study by the Verde Group showed that people who heard about a bad shopping experience are less likely to go to the same store than the person who actually had the bad experience.
The most powerful word-of-mouth advocates might be the customers who have only done business with you once so far. They are the most excited; repeat customers are probably accustomed to the great product/service and therefore, ironically, less likely to talk about it.”
via Guy Kawasaki
photo credit: meepocity
How about a little compromise with your breakfast?
Sep 1st
“Once you start compromising, when do you stop?
If your goal is to be remarkable, please understand that the easiest way to do that is to compromise less, not more.” via Seth Godin
Read his post, it will make more sense.
