“…by submitting the User Submissions to YouTube, you hereby grant YouTube a worldwide, non-exclusive, royalty-free, sublicenseable and transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform the User Submissions in connection with the YouTube Website and YouTube’s (and its successor’s) business… in any media formats and through any media channels.”
“His company was involved this year in a successful promotion for AXE body spray on MySpace, a network of teenagers’ blogs. A popular MySpace female contributor agreed to sign up “friends for Axe” and attracted 60,000 teenage boys for the promotion.”
Are Web 2.0 companies spurring a possible bubble 2.0?
Rubert Murdoch paid $580 million for MySpace.com last year. That was a deal, but what about the money that is being thrown at these companies hoping for a similar result?
Facebook - raised $38 million in funding (That one I see being a homerun. They gather so much information about college-age kids that the data alone is worth millions. Although . . . they have turned down an offer for $750 million hoping to fetch $2 billion).
Bebo - raised $15 million, TagWorld - $7.5 million, Tagged.com - $7 million. Habbo - $7.7 million, but it’s still not like the money tossed around in the ’90s . . . more at FastCompany.
Capstrat, a Raleigh, North Carolina public relations firm did exactly that by sending Letterman’s producers a YouTube video of the Capstrat team building a mosaic of Albert Einstein out of 2,000 post-it notes. They had to tear down their Elvis mosaic firs, but they got on Letterman when they suggested building a mosaic of Letterman producer Biff Henderson. Watch.