Entries from July 2006 ↓
“Roll” of public relations
July 29th, 2006 — Consultant, Consulting, Public Relations, Utah PR, Utah PR Firm, Utah Public Relations, del.icio.us
Ze Frank - Rocketboom who?
July 28th, 2006 — Blog, Bloggers, Blogging, Blogs, Vlogs, Web 2.0, YouTube, del.icio.us
I watched Rocketboom once for a few minutes, and I never quite understood all the hoopla. Personally, when it comes to vlogs I think Ze Frank will be a star if he goes for it.
First it was blogs, then podcasts and RSS. Vlogs next? Watch out for Ze. Jason Calacanis seems to agree.
Watch Ze Frank’s thoughts on YouTube and copyright issues.
How Oreo could reinvent it’s marketing
July 26th, 2006 — Marketing, Strategic Marketing, Utah Marketing, YouTube, del.icio.us
The amazing thing about this Oreo video is that I wanted some Oreo ice cream after watching it.
Are these Google Ads Annoying?
July 25th, 2006 — del.icio.us
Please comment and make suggestions.
Bill Clinton adviser to head Wal-Mart PR/PR News
July 25th, 2006 — Consultant, Consulting, Media Relations, Public Relations, Utah PR, Utah PR Firm, Utah Public Relations, del.icio.us
Leslie Dach, a prominent Democratic operative who advised President Bill Clinton during the impeachment process is going to head up Wal-Mart’s government affairs and public relations.
[via NYTimes.com]
This is about the only PR guy I can think of that is going to see his new job grab the attention of The Wall Street Journal, The New York Times, MSN Money, and a host of other big-name media outlets. Why? It’s prominence. I explain this “Getting Media Coverage for Your Business.”
Why the google alert “public relations” is useless.
It’s all PR promotion.
Pioneer Day
July 24th, 2006 — Utah Public Relations Agency, del.icio.us
I’m taking the day off to celebrate Pioneer Day. Pioneer Day celebrates July 24, 1847, which is the day the Mormon Pioneers first came to the Salt Lake Valley.
It’s a state holiday, so we get fireworks twice in July!
. . . I say take the day off, but house work isn’t really a day off now is it.
The Barney Press release
July 21st, 2006 — Blog, Bloggers, Blogging, Blogs, Business, Consultant, Consulting, Investor Relations, Money, PR, Public Relations, Strategic Marketing, Utah PR Firm, Web 2.0
“I love you. You love me.” It’s a press release tactic for touting strategic partnerships. According to Steve Rubel, it actually worked at one time, but people catch on and give it overkill. His prediction? Barney Blogging is on its way.
Corante has some other thoughts on this from a VCs perspective.
“If an early-stage company claims to have a handful of partners, take a closer look to see whether the partner is really adding anything to the bottom line. If the partner is just there for show (i.e. another pretty face on a Web site), then the partnership is really nothing more than a “Barney press release.” via Corante
Check out Working with partners: Five rules of engagement for making partners work.
Les McGuire, Ray Hooper, Blaine Pugmire - Legacy Event
July 20th, 2006 — Les McGuire, PR, Pondering, Producer Revolution, Religion, Utah Public Relations Agency, YouTube, del.icio.us
