Exploring the Art & Science of Marketing
Archive for June, 2006
Web 2.0 mania
Jun 21st
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Read ‘em and weep boys. This article about how the Internet is affecting the tradition media outlets is very fascinating.
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As newspaper companies confront a challenging future, they are increasingly viewing their trademark print product as the engine driving a diverse “portfolio†that embraces other “platforms†such as Web sites and niche publications. Is this a strat
Comcast or Digis?
Jun 20th
DavidPolitis.com goes live.
Jun 16th
Two days ago I walked into David Politis’ office (he’s my employer at the PR firm), and I asked him one simple question: “Are you ready to start blogging yet?”
He’s ready, and he’s live. (The overall look will evolve with time, but as Guy Kawasaki says, don’t wait around. Get started.) In the meantime, the content is great. Have a read.
links for 2006-06-15
Jun 14th
Utah Bloggers conf. a hit
Jun 14th
The Utah Bloggers Conference was a hit last night, and I ended up getting the Salt Lake Tribune and KSL radio to show up. KSL TV was supposed to come as well, but after about five phone calls back and forth between me and the reporter about details and times, she told me they had something else come up.
So, here’s a lesson from working with TV stations and media relations . . . TV can change it’s mind at the drop of a hat. At about 4:30 p.m. yesterday, KSL TV was still coming, but it all changed shortly before because (to put it lightly) something more timely and newsworthy came up for them. It happens. Mother Teresa died around the same time as Princess Diana, but what do people remember? Kirby Pucket died the day before the Barry Bonds steroid allegations came out, but what do people remember? It happens. It’s the nature of news.
Whatever the case, thanks to Ryan Money and Phil Burns for putting it on.
Two roads diverged
Jun 13th
“Two roads diverged in a wood, and I – I took the one less travelled by, and that has made all the difference.”
I have been thinking a lot today about these lines from a poem by Robert Frost called “The Road Not Taken,” and I have been wondering . . . for the guy in the poem, what was it that really got him to take one road over the other?
