Exploring the Art & Science of Marketing
Archive for March, 2006
Need a good newsreader
Mar 20th
Bandwagon 2.0 . . . or good idea?
Mar 17th
PR Web has decided to add trackback functionality to its press release distribution service. Is this a good idea?
Bloggers all think so, which means a good press release distributed via PR Web could very well turn viral very quickly. But, how will Google’s algorithms treat this? That is yet to be determined. What will be the effect?
Smooth Harold
Mar 17th
I had lunch today with Smooth Harold . . . um . . . I mean Blake Snow. I didn’t ask him where he gets the name, but we had a good lunch discussion about blogging and baseball. He opened my brain a bit, and I hope we can really be a benefit to each other with the things we are working on individually. Smart guy. Very kind. Very smart.
In the meantime, check out his work at Joystiq and his software consultancy Griffio Consulting. Thanks for your time Blake.
More Good Foundation
Mar 17th
| 224 | moregoodfoundation.org | 2006-03-13 | $4 | $11 | +175% | $2,464 | $1,568 |
What you see here is the number of shares of stock I own in the More Good Foundation over at AlexaDex. Share price. Website. Date purchased. Purchase price. Current price. Percent increase or loss. Value. Current value. It’s a fun game you might consider trying. It’s free.
More importantly, join the More Good Foundation. It’s free too. And, in other ways, it promotes ideals that will help other people be more free. “The More Good Foundation seeks to help people find “more good” LDS content on the Web by promoting the publication of new and “classic” LDS material on the Internet.”
Hard stuff
Mar 16th
“I’ve got three or four good seasons left, and I wanna get paid. I’m just gonna start using some hard-core stuff, and hopefully it won’t hurt my body. Then I’ll get out of the game and be done with it.” Barry Bonds allegedly said this to Ken Griffey Jr. at his house. Griffey doesn’t recall this. And, tell me the last time you actually heard a human say something like this. Did he? Don’t know. But, it is very suspicious.
The point is, you will see many, many people take advantage of this for their personal gain. For example:
Congressman writes Selig about doping. The steroid issue in baseball will never get solved until the country, the game, the politicians and the media can find a poster child. His name is Barry Bonds. It didn’t fully work before because McGwire, Bonds and others were too many. They need one. It creates focus on the issue, and it keeps that focus on the person and less on the game. Call it their strategic marketing plan.
Seahawks and Steelers
Mar 15th
Get ye in the Wilderness
Mar 9th
Mar 9th
I don’t want to sound like sour grapes, and the iPod is definitely a great product, but when I read headlines like this “Almost iPod, but in the End a Samsung†I just shake my head.
Why does every company have to be turned into the one that will have the next “iPod killer.†That’s just not ever going to happen, and I think it’s a mistake for a company to position their product in this light. This story is about the new Samsung z5, but you wouldn’t know it until you read the first FIVE paragraphs of the story, which are all about the iPod. I would like to see a comparison between a product like the Creative M and the Samsung Z5.
The media’s love affair with Apple is getting old (I like Apple too, but the media are supposed to be objective). I guess that’s the benefit you get when you have a PR machine like Steve Jobs. He is like a conductor when it comes to media relations.
