Exploring the Art & Science of Marketing
176 newspapers form deal with Yahoo!
A group of seven newspaper chains consisting of 176 daily papers across the country says they are forming a partnership with Yahoo to share content, advertising and technology . . . whatever that means. News.com positioned this story from the angle of struggling print media. (Utah newspapers buck national circulation trends).
On that thought, do you ever find yourself questioning the authenticity of a story by a journalist?
“. . . The long-term goal of the alliance with Yahoo, according to one senior executive at a participating newspaper company, is to be able to have the content of these newspapers tagged and optimized for searching and indexing by Yahoo.”
| Print article | This entry was posted by Russ on November 20, 2006 at 9:51 am, and is filed under Business Writing, Citizen Journalism, Media Relations, Media Training, Newspaper, Tagging, Utah Business. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
