“The media markets. The product they sell is drama.”
He continues . . .
There isn’t media bias in favor of Hillary (my friend Jeff is the first to point that out). Nor is there media bias in favor of floods. There’s media bias in favor of drama.
Most of us are inclined to believe that government officials, doctors and the media are making an effort to tell us the truth. Actually, just like all marketers, they tell us a story.
My wife sent me an email from one of her friends asking why a website didn’t show up in a search engine.
It was kind of a fun exercise to see if I could explain to someone the “why” knowing they didn’t know anything about why. Here’s what I came up with. Anything you would have added? Anything you would have said differently knowing the person had zero knowledge of how a search engine works?
Name Withheld:
The site is probably not showing up because of a couple of reasons.
Your site may be too new.
(Google, Yahoo!, MSN) don’t actually scour the Internet when you type something into Google for example. A company like Google uses mathematic algorithms to look for web pages, but those algorithms (called spiders or bots) only visit a site every so often. When the spider visits the site, that information is then stored on a Google server that then points to the servers that your web site is hosted on. So when you type something into Google, Google shows you what its search engine spiders found the last time it visited your site.
When I logged onto CNN this morning the headline had a gut wrenching photo that had a big (-20,000) on it in reference to the loss of jobs for April. Minutes later, the headline read ‘Not as bad as we thought.’ Well, which is it?
The answer is … -20,000 will get people to read the story, and readers = dollars. News isn’t the driving force, but any half-brained capitalist would tell us that.
Jose Canseco Loses Home To Foreclosure
This headline is total baloney. If you read the story, Canseco didn’t “lose” anything. He walked away from his $2.5 million mansion when he realized he’d be better off just letting the bank take it.
The Department of Communication at Weber State University invites applications for Instructor in Public Relations beginning August 2008.
Teaching load of four classes per semester will include courses in public relations, graphic design, media writing, departmental foundation courses, or advising student media organi-zations. The ability to advise the PRSSA chapter is a plus. Appointment contingent on final budget approval.
We are seeking a colleague dedicated to undergraduate education, advising, and service. For appointment, candidate must possess at least a Bachelor’s degree with a minimum of ten years of full time professional experience in agency or corporate PR, and at least five years teaching experience at the undergraduate level with proof of teaching excellence. Screening of applications will begin May 8, 2008.
Position will remain open until filled. Applicants must complete the online faculty/staff data form at http://jobs.weber.edu and attach:
1) a letter of application that addresses academic/professional experience in PR
2) a statement of teaching philosophy,
3) vitae, and
4) contact information for three references.
WSU is an AA/EO employer. Women and minorities are encouraged to apply.
Many of you probably know someone who has had cancer.
I do.
My grandfather died of a lemon-sized brain tumor, and to say the least, it creates difficult times for a family not only emotionally but also financially. I’m sure Cory and his family could use your help. Details for a benefit are below as well as instructions on how to donate.
visit your local Wells Fargo and donate to the Cory B. Alldredge Fund.
or mail some financial assistance to:
Cory B Alldredge Fund
317 W Election Road
Draper, Utah 84020
My wife sent me an email from one of her friends asking why a website didn’t show up in a search engine. 
